If anyone can provide me with an analogy which describes the design process please pass it on. One of my students recently compared it to an iceberg; The public only see the final ‘product’ of design, they don’t see the ‘process’. The iceberg acts as a signifier for the design process as we only see the top 10% of an iceberg, the other 90% is hidden. And so, the encode-decode process takes place! Come up with your own analogy to describe the process of design.