An inaugural “Positioning Theory” Symposium

I was recently confirmed as being on the scientific committee responsible for organising the inaugural cross-disciplinary Positioning Theory Symposium that will be held 6-8th July, 2015 in Bruges, Belgium.

This was a great thrill for me as other members of the committee are two of the leading academics in fields that are applying Positioning Theory to research, Professor Prof. Dr. Luk van Langenhøve (United Nations University – CRIS) and Dr. Christine Redman, (University of Melbourne, MGSE).

I first came across Positioning Theory, as developed by Professor Rom Harré and others, in 2009. I’d been looking for a way to theorise public relations positioning as part of my PhD research. PR positioning is not like marketing positioning and Positioning Theory, with its focus on the moral right to position in one way or another and the use of discourse in positioning efforts was a great fit with my work. You can read more about Positioning Theory here.

The Symposium is being held on the premises of United Nations University Institute on Comparative Regional Integration Studies (UNU-CRIS). UNI-CRIS is a research and training institute of the United Nations University (UNU).

The key purpose of the research symposium is to develop a high quality, interactive event that contributes to the development and growth of Positioning Theory research communities globally.

The theme is: “Positioning Theory: state of play across disciplines. What have we learnt?”

The symposium is open to contributions from all disciplines and research areas, including for instance education, teaching methods, communication studies, health, nursing, psychology, management studies, international relations or conflict analysis as well as to contributions from social theory or philosophy of science. You can read the call for academic papers here.

This symposium is designed to:

  • present a sample of some of the leading positioning theoretical research in the world; and,
  • to facilitate a series of creative and critical dialogues about research, research development, and research challenges related to Positioning Theory.

The expectation is that these dialogues will be original, participatory, creative and collegial. The Positioning Theory Symposium is intended for active researchers and those with interests in connecting with research related to Positioning Theory.

The inaugural Positioning Theory Research Symposium has been designed to attract early-career to senior academics, higher degree students, community researchers, and practitioners who are interested in research, from across the world. For more information, including how to submit a paper or panel proposal, visit the Symposium website here.

It’s wonderful to be part of a wide-ranging global group of scholars exploring a new theoretical perspective in our individual disciplines. I am excited to be able to be  counted amongst the “positioning theorists”.

Image of Venue: United Nations University-CRIS, Bruges, Belgium

Venue: United Nations University-CRIS, Bruges, Belgium

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