VISUAL IDENTITY PROJECT
First Semester Design Projects
DESIGN PROJECTS 1: VISUAL DESIGN EXPERIMENTATION
This first year student brief explores the generation and application of a personal Visual Identity. It used the design process to navigate multiple stages in the creation of a logo mark. The brief asks students to explore vector processes and consider typographic style, symbol, shape, tone of voice and colour in communicating a visual identity. Students conceive, design and generate multiple visual ideas for their logo, pitch their ideas, and refine their concepts through design iteration, feedback and reflection. They are required to articulate visual direction through mood boarding and apply their logo to collateral of their choice. This project encourages design prototyping and iteration towards finalised visual identity outcomes.