This first year student brief involves the creation of a personal experimental zine. It explores the integration of a variety of visual media, ideas, processes and practices into a personal visual communication project. Students conceive, design and generate content for the zine format and experiment with the interplay between content, image, type, and graphic elements. They are required to make an edition of three zines and consider aspects and methods of visual reproduction. This project encourages design experimentation and the use of different analogue and digital media and materials in combination.
This first year student brief explores the generation and application of a personal Visual Identity. It used the design process to navigate multiple stages in the creation of a logo mark. The brief asks students to explore vector processes and consider typographic style, symbol, shape, tone of voice and colour in communicating a visual identity. Students conceive, design and generate multiple visual ideas for their logo, pitch their ideas, and refine their concepts through design iteration, feedback and reflection. They are required to articulate visual direction through mood boarding and apply their logo to collateral of their choice. This project encourages design prototyping and iteration towards finalised visual identity outcomes.
A key to unlocking typographic expression is awareness of legibility, and one of the best ways to learn is to design your own typeface. The aim of this project is simply to teach typographic awareness. Many students struggle with juggling multiple parameters in the design of a font such as stroke width, space inside and around letters, proportions and tone of voice, but everyone finds it a rewarding experience in the end.
LECTURERS: Caelli Jo Brooker + Wayne Thompson + Liz Crichton
This first year student mapping brief explores the process of creating and designing visually through the investigation, use and understanding of a variety of image based media. It explores the relationship between the active process of observation, image transformation, and the production of the visible image as a designed construct.
The project revolves around the creation of a conceptual map of place through creating a suburb brand and emphasising personal narrative and particular meaning for individual students associated with the chosen area. Students are required to conceptualise, develop, create and complete a promotional map of the personal perspectives and features of a chosen location using a variety of imaging techniques – handmade/hand-drawn, digital and photographic. Each student was asked to choose an interesting, amusing, or hidden aspect or feature of their area to emphasise and tell a story from a personal perspective about their suburb. After documenting their location through photomedia, text and sketching, they were tasked with developing an interesting, effective, readable map for their area.
This first year student magazine brief explores the integration of a variety of visual media, processes and practices into a larger visual communication project. Students conceive, design and generate content for an editorial design format and experiment with the interplay between content, image, type and graphic elements. At first year level, this project challenges design thinking, visual communication and reflective processes, whilst encouraging group work through the consistent application of content theme, style guides and art direction.
Each student group decides on a magazine theme and writes an article that correlates with this theme. Once these foundational ideas are established, in practical workshops, students create editorial illustrations and photographic images that complement their articles. After beginning this process by hand, students refine their layout and design skills in digital workshops, working collaboratively to finalise a custom style guide which is applied across all spreads. Group approval and feedback is core to this process.
FAULT: The Truth Issue
FAULT: The Sustainability Issue
FAULT: The Perception Issue
FAULT: The Habit Issue
FAULT: The Controversy Issue
FAULT: The Difference Issue
FAULT: The Culture Issue
FAULT: The Gender Issue
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