CONCEPTUAL MAPPING PROJECT
Second Semester Design Imaging
DESIGN IMAGING 2: DESIGNING PHOTO-BASED HANDMADE IMAGES
LECTURERS: Caelli Jo Brooker + Wayne Thompson + Liz Crichton
This first year student mapping brief explores the process of creating and designing visually through the investigation, use and understanding of a variety of image based media. It explores the relationship between the active process of observation, image transformation, and the production of the visible image as a designed construct.
The project revolves around the creation of a conceptual map of place through creating a suburb brand and emphasising personal narrative and particular meaning for individual students associated with the chosen area. Students are required to conceptualise, develop, create and complete a promotional map of the personal perspectives and features of a chosen location using a variety of imaging techniques – handmade/hand-drawn, digital and photographic. Each student was asked to choose an interesting, amusing, or hidden aspect or feature of their area to emphasise and tell a story from a personal perspective about their suburb. After documenting their location through photomedia, text and sketching, they were tasked with developing an interesting, effective, readable map for their area.